CCT110 - Rhetoric and Media

Rhetoric Q - What is Rhetoric? A - Art of effective or persuasive writing to inform, educate, or entertain. Rhetoric is the study of how knowledge is created and shared through communication practices shared through communication practices such as reading, listening, speaking. Rhetoric of Media Media literacy Critical thinking and writing skills Thinking about media forms, tools, and how to effectively use them (i.e. "media affordances") Thinking about how information circulates What are diffe

In-class quiz questions — Q - What are the 3 "hypothetical positions" Hall argues we could take in decoding televisual media? A - Dominant (or hegemonic); Oppositional; Negotiated Q - True or False? If no "meaning" is taken, there can be no "consumption" A - True Q - True or False? The visual discourse of tv is so powerful that a 3D image becomes 3D concept, it signifies? A - False Media & Society Media (plural form of medium) - The means by which content is communicated between an origin and

REVIEW Meaning. Messages. Audiences Meaning is not simply fixed or determined by the sender. Communication is an active process that involves encoding & decoding. 2. The message is never transparent. 3. The audience is not a passive recipient of meaning. There are 3 ways to decode a message — Dominant-Hegemonic Position Negotiated Position Oppositional Position Choices in Rhetorical Situation Each Rhetorical Situation includes choices about — Writer/Speaker Purpose Genre Audience T

Making meaning of images Meanings are produced through a complex social relationship involving - how viewers interpret or experience the image the context in which an image is seen Public Relations - activities aimed at favorably influencing the public, Political Spin & Propaganda Spin - an attempt to skew the story in a way that is favorable to a certain person Eg: Trump called critics of the disaster response "politically motivated ingrates" an advisory went out noting that "the perception o

REVIEW Note the connection between previous lectures up to today LEC01: Rhetoric, Power of Language LEC02: Two Processes of Communication, Rhetorical Situation LEC03: Modes of Persuasion and Fallacies LEC04: Power of Language, Propaganda, Spin A legacy of excellence and leadership spanning every human endeavor Integration of three types of readings and modes of persuasion Notes on UofT commercial <https://www.youtube.com/watch?v=ylEpzyssJEU> Logos - statistics, achievements Pathos - peopl

Class Discussion: Historical seeing today vs. Historical connotation Kim Kardashian (today) and Saartjie Baartman (history) Brief history of "seeing" Photographic truth Historically constructed belief that reproductions copy reality Positivism: early 19th century belief that empirical truths can be established through visual evidence Machines came to be viewed as more reliable (no subjectivity) Cameras were seen as a scientific tool of capturing reality Pseudo-sciences Two types of Pseudo-scie

Q - Who creates emojis? A - Unicode Consortium members Q - Why that might be a problem? A - Earlier emojis reflected the first developers and designers Q - Why are emojis important? A - It's the language and tone of communication Social Media Use & Relation of Language Social Media chances the way we communicate and it changes our language. How social media are changing the way we communicate - with social media now, there's a constant flow of experiments happening - . Language changes a,

REVIEW Social Media changes syntax Clive Thompson The language of emojis Each emojis has several meanings Pro - quick communication Con - misunderstanding Rapid change of syntax & language History of Podcast Communicating with a sound Marshall McLuhan and Walter Ing Recognized that there's a difference between literacy & orality Print cultures are cultures of the eye (we understand ideas through the visual representation of language on a page) Oral cultures are cultures of the ear (we list

Discussion: Brief History of Web Q - What happened to the Google on Tuesday, March 12th, 2019? A - The world wide web has turned 30. Q - Where the data centres are located? A - Geneva, Switzerland Q - Person who A - Tim Burner Li Q - The problem that he's been solving is that computer didn't talk (Mac could, PC not) A - The idea that he came up with was the idea of having a set of protocols and browsers. The implication was mainly academic or military. In 1996, the commercialization takes over

What is Journalism? Journalism The activity of gathering, assessing, creating and presenting news and information. A set of institutions that publicize information and commentary on contemporary affairs (normally presented as true and accurate). Aim to provide people with verified information they can use to make better decisions. Rhetorical aims of Journalism Writing to report/inform Writing to explain Writing to persuade Writing to entertain Writing to change the world   Democratic Function

Video Games Video game Electronic game that involves interaction with a user interface to generate visual feedback on a two or three−dimensional video display device such as a TV screen, virtual reality headset or computer monitor. Q: Why there're plenty of icons, but very little texts? A To make it easier to understand and to locate during the game, to lower the costs of translation of the game into other languages or not translate at all. Brief History of Gaming Games used to be based solel